After several instances of this appeared in that comment thread, Redditor WhitakerBlackall suggested switching the pattern of the captions, creating the style that took off. In one of the earliest comments on spawn0200's first image, the photo was captioned with a normal dating experience on the top line, with the bottom changing the sentence to appear as if he was going to murder someone. On March 22nd, a Quickmeme page was created, kicking off the initial wave of image macros.
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